Short Run Package Printing and the Power of a UV Printer
Using a Direct-to-Substrate UV Printer for Short-Run Package Printing
Fast, new industrial-grade UV printers do much more than package prototyping and proofing. You can also use them to print short runs of customized packaging.
Do you need to print labels, folding cartons, rigid boxes, paper bags or plastic sheets? What about film sleeves, corrugated display and shipping boxes?
UV printer can handle the job. We designed our UV printers for extreme versatility regardless of what you print on. You can print rigid and flexible materials and even bottles.
That’s unlike others devices which can’t produce unattended short-run production.
With Compress, it doesn’t matter if your packages are in batches ranging from one to one thousand or more. And, each package in the run can have a different barcode, language, or image.
Who Can Benefit
Print-service providers and package printing
Also, art galleries, photography studios, and start-up companies. Marketing agencies need small batches of package printing for product launches and presentations.
Use UV Printers for E-tailers
Regardless if they are produce orders as they come in or online.
You can do launch events, or shipments to sites where English is not the primary language.
Why Custom Packaging Matters
Marketing executives know that well-designed packaging can be
How you package a product affects the perceived value of the product. Your package printing needs to look unique on store shelves to get noticed.
The ability to produce short runs of customized packaging has become more cost-effective. Practical even for small, local businesses to have custom packaging designed and printed.
Often the packaging box represents the buyer’s first touchpoint with a retail brand. Does the package printing look cheap? Is it interesting and create a favorable impression?
When you open up a well-designed package it can feel like opening a gift.
There are also cost benefits of producing short runs of packaging. You can save costs by stocking fewer items. Furthermore, you don’t have to carry hundreds or thousands of items in all the different sizes. And, you can print your packages with seasonal messages or images throughout the year.
Not only that, but printed QR codes lead buyers to your website. You can make fresh promotional offers or give updated information.
You also save money because you won’t have tons of obsolete packaging boxes lying around. When they become obsolete, you may as well pitch them.
Printing your own custom graphics reduces the time and expense to print or apply the labels.
Brand marketers and designers understand the profitability of short runs of custom-designed packaging
Innovative ideas are cropping up every day. For example, some marketers now offer personalized packaging to customers. They do this as an incentive for engaging with the brand online or in social media.
The Compress® iUV-600 BRD Series can print customized packaging all day with minimal operator intervention. As board stocks, plastic sheets, of corrugated materials feed continuously from the auto-cartridge loader through the printer and onto an automated sheet loader, thousands of sheets up 23.6 inches (600 mm) wide x 47.2 inches (1200 mm) long can be individually customized with variable data, barcodes, or copy changes. Materials up to 78.7 inches (2000 mm) long can be fed manually.
Two energy-efficient, precision-controlled UV-LED lamps instantly cure the UV-light-sensitive inks on the packaging materials as they pass quickly through the printer onto the automated sheet loader. The lights remain cool enough not to distort films, plastics, or other heat-sensitive packaging materials.
Use the optional white ink to print images and bright colors on clear substrates. Use the optional clear ink to give packaging materials a distinctive texture or embossed-like feel. Textured backgrounds or raised logos and lettering add to the perceived quality of the packaged item.
The iUV 600s printer has a print bed of 24 in. x 17.7 inches (604 mm x 450 mm). The iUV 1200s has a print bed of 45.2 inches x 29.5 inches (1150 mm x 750 mm). On both printers, the printhead can be raised to 11.8 inches high.